The risks of personal branding


Intellectual Property


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07 September 2017

"Using your name as your company name or product brand can have serious legal consequences. Your personal name might be similar or identical to someone else’s trademark and using it in the course of trade might amount to trademark infringement. Recent changes to EU trademark law have made it easier to take action against infringing trade names. But how should companies approach situations in which the alleged infringer is an individual trading under his or her own name?"

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Dit artikel is voor het eerst gepubliceerd in de World Trademark Review, editie 68, gepubliceerd door Globe Business Media Group – IP Division. Wil je de volledige editie lezen, ga dan naar "”.